customer story
How CloudWave helped Electrolux achieve a 30% reduction in telco costs.
An overarching business goal for Electrolux was to expand their operations into Asia-Pacific - specifically, developing countries in the region
An overarching business goal for Electrolux was to expand their operations into Asia-Pacific - specifically, developing countries in the region
Electrolux is a leading global appliance manufacturer. Operating for over 100 years, the Swedish multinational home appliance leader has shaped living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. Selling more than 60 million household and professional products in more than 120 markets every year, Electrolux strives to improve everyday life.
An overarching business goal for Electrolux was to expand its operations into Asia-Pacific - specifically, developing countries in the region.
The existing contact centre technology comprised of bespoke key systems and largely on premise Avaya systems of varying versions and age. This resulted in multiple tools and data sources that were not in support of each other. This complex set up needed on site local technicians to regularly update and maintain the disparate systems.
A series of unexpected factors including lightning strike damage to their Malaysia site and the global Covid-19 pandemic, meant that technicians weren’t able to perform their usual maintenance tasks on site. This compounded the existing challenges of language barriers, unreliable infrastructure and government regulations, threatening Electrolux’ 99.9% uptime goal for their call centre.
Electrolux was looking for a partner that understood their vision for the future and could help them find the appropriate solution to simplify communication functions between clients to ensure fast and efficient engagement with customers at every interaction.
Cloudwave stood out as a partner that could integrate solutions from best-of-breed vendors and deliver a bespoke offering to ensure all of Elextrolux’s specific needs were met.
Cloudwave suggested Electrolux implement Twilio Flex, a cloud-based contact centre that is built on top of Twilio's cloud communications platform. This enabled the smooth transition from a traditional, on-premise contact centre to a cloud contact centre with zero downtime.
As one of the first partners in APAC to be a part of the Twilio BUILD program, Cloudwave has 10 certified Twilio engineers who tailored a solution including advanced contact centre features specifically for Electrolux.
A key differentiator that set Twilio apart from other vendors was the ability to use the power of the Twilio Supernetwork*, a single telco overlay across the whole region – including countries like Indonesia, Vietnam and Thailand.
The rollout was managed as a phased approach, starting with 80 agents in Australia followed by an additional 7 countries and 300 agents in APAC.
Once the implementation was complete, there was a focus on change management. Agents and managers needed to be trained on the new interfaces, reporting and management tools. This process was made simple by implementing the standardised Twilio platform across the region and leveraging tools like language packages.
“We have enjoyed a true partnership with Cloudwave. They have led us through our innovation journey, implementing a business continuity plan tailored to our specific needs. We have now successfully implemented agents in Indonesia, Australia, Singapore, Vietnam and Malaysia – all during the pandemic.” Shane Rose, Senior IT Manager APAC/MEA at Electrolux
The solution achieved a 99.9% uptime for Electrolux’s contact centre and established a solid foundation to enable future channels across the region.
Electrolux now plans to:
Retail
Twilio
40
500k+
APAC
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