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How CloudWave helped Eletrolux achieve 30% reduction in telco costs.

Learn how Electrolux achieved a number of outstanding results with Twilio Flex and Cloudwave.


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The Challenge

An overarching business goal for Electrolux was to expand their operations into Asia-Pacific - specifically, developing countries in the region. 

The existing contact centre technology comprised of bespoke key systems and largely on premise Avaya systems of varying versions and age. This resulted in multiple tools and data sources that were not in support of each other. This complex set up needed on site local technicians to regularly update and maintain the disparate systems. 

The Solution

Electrolux were looking for a partner that understood their vision for the future, and could help them find the appropriate solution to simplify communication functions between clients to ensure fast and efficient engagement with customers at every interaction.

Cloudwave suggested Electrolux implement Twilio Flex, a cloud-based contact centre that is built on top of Twilio's cloud communications platform. This enabled the smooth transition from a traditional, on premise contact centre to a cloud contact centre with zero downtime.

As one of the first partners in APAC to be a part of the Twilio BUILD program, Cloudwave has 10 certified Twilio engineers who tailored a solution including advanced contact centre features specifically for Electrolux.


The Results

The solution successfully unified Electrolux’s agent experience across regions of Southeast Asia. The smooth computer telephone integration allowed agents to deliver a flawless customer experience.

Electrolux scaled at speed delivering high quality services across APAC including voice, SMS, E-mail and workforce management.

  • By implementing the Twilio Flex platform across all of APAC, all countries now have a single pane of glass which standardises integration, management and reporting.

  • Twilio’s language sets address the problem of language barriers across APAC

  • New agents can be added rapidly, immediately improving speed to answer rates.

  • Agents have the flexibility to answer calls and manage their workload from anywhere with an internet connection.

  • The business has the flexibility of setting up virtual workgroups for teams, regardless of geography.

  • Electrolux are charged by the minute so they have the flexibility to scale agents up or down – allowing for peaks and troughs in their business. 

‘By removing our rigid telco lines and moving to a per minute price on Twilio Flex, we’ve seen a 30% reduction in telco costs.’


Shane Rose, Senior  IT Manager APAC/MEA at Electrolux

Want to learn more ?

If you are interested in understanding more about how CloudWave assisted Electrolux with their contact centre transformation read the full story here: 


Twilio Flex: The world’s most flexible contact center platform

Accelerate your digital transformation

Deliver digital-first engagement with the widest breadth of communication channels—all managed on a single platform. Twilio’s contact center customers report saving 34% on contact center operational expenses.

Achieve cloud agility

Deploy a 100% cloud contact center in days—not months. Then continually inspect, adapt, and adjust any part of your contact center to stay ahead of changing conditions (and the competition).

Unlock precise personalization

Put relevant, contextual information at your agents’ fingertips for highly personalized interactions. Flex customers report lowering handle times by up to 38% after giving agents access to information from multiple backend applications.


Want to know more about the next generation of contact centre?

Get in touch us and let the team of experts at CloudWave guide you on building CX technology the both you and your customers will love to use. 

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Change the way you engage and communicate

Get in touch with CloudWave today and let us guide you to a more efficient solution using the Twilio platform

Innovative government agencies and their non-profit partners rely on CloudWave. 

Using the full suite of Twilio technology CloudWave can facilitate you in building secure bespoke systems that allow you to efficiently and effectively disseminate targeted communications to large audiences 



Twilio technology allows you to reach customers in ways not possible before. Using a mixture of SMS, email and outbound calling you can create target campaigns to reach the audience you need.

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Twilios cloud technology is a future-proofed tech stack allowing you to systematically build features and functions as your business or services requires. Safe in the knowledge the technology will support you in the long term

  • Scale up or down on demand 

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Twillios range of products allows you to build deeper relationships with your clients and customers. Offering a better more personalised service to enhance the trust and relationship between both parties

  • Use accessible and preferred channels

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  • Enable identity verification and text to call options


Innovative government agencies and their non-profit partners rely on us to deliver

How our clients are benefitting today

See how we have built solutions that have driven efficiencies to large Australian based businesses 


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Why Choose CloudWave and Twilio?

Twilio is a global organisation providing SIP as a Service to hundreds of customers of all sizes globally.

CloudWave is the only Gold Twilio partner in APAC. Not only do we offer the best pricing, but with 10 certified local engineers, we also offer the best support.