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The Challenge
An overarching business goal for Electrolux was to expand their operations into Asia-Pacific - specifically, developing countries in the region.
The existing contact centre technology comprised of bespoke key systems and largely on premise Avaya systems of varying versions and age. This resulted in multiple tools and data sources that were not in support of each other. This complex set up needed on site local technicians to regularly update and maintain the disparate systems.
The Solution
Electrolux were looking for a partner that understood their vision for the future, and could help them find the appropriate solution to simplify communication functions between clients to ensure fast and efficient engagement with customers at every interaction.
Cloudwave suggested Electrolux implement Twilio Flex, a cloud-based contact centre that is built on top of Twilio's cloud communications platform. This enabled the smooth transition from a traditional, on premise contact centre to a cloud contact centre with zero downtime.
As one of the first partners in APAC to be a part of the Twilio BUILD program, Cloudwave has 10 certified Twilio engineers who tailored a solution including advanced contact centre features specifically for Electrolux.
The Results
The solution successfully unified Electrolux’s agent experience across regions of Southeast Asia. The smooth computer telephone integration allowed agents to deliver a flawless customer experience.
Electrolux scaled at speed delivering high quality services across APAC including voice, SMS, E-mail and workforce management.
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By implementing the Twilio Flex platform across all of APAC, all countries now have a single pane of glass which standardises integration, management and reporting.
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Twilio’s language sets address the problem of language barriers across APAC
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New agents can be added rapidly, immediately improving speed to answer rates.
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Agents have the flexibility to answer calls and manage their workload from anywhere with an internet connection.
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The business has the flexibility of setting up virtual workgroups for teams, regardless of geography.
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Electrolux are charged by the minute so they have the flexibility to scale agents up or down – allowing for peaks and troughs in their business.
‘By removing our rigid telco lines and moving to a per minute price on Twilio Flex, we’ve seen a 30% reduction in telco costs.’
Shane Rose, Senior IT Manager APAC/MEA at Electrolux
Twilio Flex: The world’s most flexible contact center platform
Accelerate your digital transformation
Deliver digital-first engagement with the widest breadth of communication channels—all managed on a single platform. Twilio’s contact center customers report saving 34% on contact center operational expenses.
Achieve cloud agility
Deploy a 100% cloud contact center in days—not months. Then continually inspect, adapt, and adjust any part of your contact center to stay ahead of changing conditions (and the competition).
Unlock precise personalization
Put relevant, contextual information at your agents’ fingertips for highly personalized interactions. Flex customers report lowering handle times by up to 38% after giving agents access to information from multiple backend applications.
Want to know more about the next generation of contact centre?
Get in touch us and let the team of experts at CloudWave guide you on building CX technology the both you and your customers will love to use.
Innovative government agencies and their non-profit partners rely on CloudWave.
Using the full suite of Twilio technology CloudWave can facilitate you in building secure bespoke systems that allow you to efficiently and effectively disseminate targeted communications to large audiences
Engagement
Twilio technology allows you to reach customers in ways not possible before. Using a mixture of SMS, email and outbound calling you can create target campaigns to reach the audience you need.
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Promote opportunities for feedback across channels
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Educate communities on available programs and lower barriers to entry
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Provide timely and self-service information with automation
Modernisation
Twilios cloud technology is a future-proofed tech stack allowing you to systematically build features and functions as your business or services requires. Safe in the knowledge the technology will support you in the long term
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Scale up or down on demand
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Launch programs quickly and make changes as needs evolve
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Enable remote work, and virtual learning
Build Trust
Twillios range of products allows you to build deeper relationships with your clients and customers. Offering a better more personalised service to enhance the trust and relationship between both parties
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Use accessible and preferred channels
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Provide service and engagement through communication, not apps
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Enable identity verification and text to call options
How our clients are benefitting today
See how we have built solutions that have driven efficiencies to large Australian based businesses
Service NSW achieves 30% ROI year on year with CloudWave’s Elastic SIP trunking solution.
CloudWave provides Elastic SIP trunking services for Service NSW to the Genesys Cloud platform and carries approximately 12 million minutes per month.
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What is Cloudwave Neon?CloudWave Neon is a fully customisable widget-driven user interface that sits on top of Amazon Connect. Neon allows you to drag, drop, and re-size tiles so an agent user interface is configured to the needs of the business whilst having access to all of the fantastic capability and reporting that Amazon Connect has to offer in a user-friendly front end.
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What Features does Cloudwave Neon Support?CloudWave Neon supports both the voice and text chat channels with call recording, transcription, chat translation, natural language and analytics. Most important, our roadmap is driven in part by customer requests, and the platform evolves to include new features and channels on a regular basis.
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What software intregrations does Cloudwave Neon Support?We support integrations with any open API web-based platform however, most commonly we support and integrate with the following: Microsoft Teams: Microsoft Teams is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage, and application integration Salesforce: Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. ServiceNow: ServiceNow is Cloud based platform that transforms old, manual ways of working into modern digital workflows. Employees and customers get what they need, when they need it—fast, simple, easy. Hubspot: Hubspot is a CRM that lets your entire company work together - from marketing, to sales, to customer service. Each Hub is powerful alone, but better together. Dynamix: Dynamics 365 is a CRM consisting of a set of intelligent business applications that helps you run your entire business and deliver greater results through predictive, AI driven insights. Pipedrive: Pipedrive is the first CRM platform made for salespeople, by salespeople. Zoho: Zoho is a complete end to end fully customizable CRM solution for growing businesses and enterprises Daisee: Daisee is Speech and sentiment analytics software that automates risk and quality management. Payshield: Payshield is a PCI DSS solution that integrates with your payment gateway provider and allows contact centre agents to capture payment card information over the phone compliantly and without having to break the conversation. Cyara: Cyara is the world's leading Automated Customer Experience Assurance Platform provider, helping leading brands deliver better CX with less effort, cost and time. Calabrio: Calabrio is a fully integrated customer engagement suite consisting of call recording, quality management, workforce management, analytics and advanced reporting software. Agyle Time: Agyle Time is a cloudbased work force management platform used to Intelligently forecast, schedule and monitor your workforce in real time. Message Media: Message Media is a platform that uses bulk SMS for appointment reminders, rostering & many other applications
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How much does it cost?CloudWave Neon works on a pure usage model, unlike traditional platforms with monthly user licence fees. With Neon, you only pay when your contact centre agents are logged in. When they are on leave or off sick you do not pay. Our rate as published on the AWS marketplace at $0.007 USD per minute
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How many agents will it support?The beauty of the cloud, the AWS technology, and the consumption model is that they grow with you, meaning Neon will support one call centre agent or 10,000 of them.
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What support services do you offer?We offer a range of support services to suit your business needs. From entry-level business hours support including five moves, adds and changes per month, to complete 24x7 support with unlimited moves, adds, and changes – plus monthly customer innovation training, monthly code development and onsite support two days per month.
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How does it reduce my call centre costs?Traditional call centre platforms charge a monthly license fee, meaning you pay regardless of how many hours an agent logs in. With CloudWave Neon, you pay only for usage. If an agent is off sick or on leave, you will not pay for that time. In comparison, a standard contact centre licence from a direct competitor starts at $150.00 per month. On our usage model, an agent logged in for 6.5 hours per day for 21 days per month equals $57.33 USD (billed in AUD), roughly $84.24 AUD, so, in this example, without factoring in absenteeism, you’ve already saved over 40 percent on licence costs alone.
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How long is implementation?A standard CloudWave Neon implementation can be up and running in three to four weeks. If there are significant integration needs and customisation, the implementation process may take longer.
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Does the system support remote working?CloudWave Neon is accessible from any location with a stable and secure Internet connection meaning you have instant business continuity and work-from-anywhere capability.
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Does Neon support local and international calling?The AWS backend brings a worldwide carrier network to our platform meaning you can be operational across the globe in multiple countries and time zones
CloudWave helped Fortescue Metals improve audio quality across all sites and reduced telco charges by 50%
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What is Cloudwave Neon?CloudWave Neon is a fully customisable widget-driven user interface that sits on top of Amazon Connect. Neon allows you to drag, drop, and re-size tiles so an agent user interface is configured to the needs of the business whilst having access to all of the fantastic capability and reporting that Amazon Connect has to offer in a user-friendly front end.
-
What Features does Cloudwave Neon Support?CloudWave Neon supports both the voice and text chat channels with call recording, transcription, chat translation, natural language and analytics. Most important, our roadmap is driven in part by customer requests, and the platform evolves to include new features and channels on a regular basis.
-
What software intregrations does Cloudwave Neon Support?We support integrations with any open API web-based platform however, most commonly we support and integrate with the following: Microsoft Teams: Microsoft Teams is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage, and application integration Salesforce: Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. ServiceNow: ServiceNow is Cloud based platform that transforms old, manual ways of working into modern digital workflows. Employees and customers get what they need, when they need it—fast, simple, easy. Hubspot: Hubspot is a CRM that lets your entire company work together - from marketing, to sales, to customer service. Each Hub is powerful alone, but better together. Dynamix: Dynamics 365 is a CRM consisting of a set of intelligent business applications that helps you run your entire business and deliver greater results through predictive, AI driven insights. Pipedrive: Pipedrive is the first CRM platform made for salespeople, by salespeople. Zoho: Zoho is a complete end to end fully customizable CRM solution for growing businesses and enterprises Daisee: Daisee is Speech and sentiment analytics software that automates risk and quality management. Payshield: Payshield is a PCI DSS solution that integrates with your payment gateway provider and allows contact centre agents to capture payment card information over the phone compliantly and without having to break the conversation. Cyara: Cyara is the world's leading Automated Customer Experience Assurance Platform provider, helping leading brands deliver better CX with less effort, cost and time. Calabrio: Calabrio is a fully integrated customer engagement suite consisting of call recording, quality management, workforce management, analytics and advanced reporting software. Agyle Time: Agyle Time is a cloudbased work force management platform used to Intelligently forecast, schedule and monitor your workforce in real time. Message Media: Message Media is a platform that uses bulk SMS for appointment reminders, rostering & many other applications
-
How much does it cost?CloudWave Neon works on a pure usage model, unlike traditional platforms with monthly user licence fees. With Neon, you only pay when your contact centre agents are logged in. When they are on leave or off sick you do not pay. Our rate as published on the AWS marketplace at $0.007 USD per minute
-
How many agents will it support?The beauty of the cloud, the AWS technology, and the consumption model is that they grow with you, meaning Neon will support one call centre agent or 10,000 of them.
-
What support services do you offer?We offer a range of support services to suit your business needs. From entry-level business hours support including five moves, adds and changes per month, to complete 24x7 support with unlimited moves, adds, and changes – plus monthly customer innovation training, monthly code development and onsite support two days per month.
-
How does it reduce my call centre costs?Traditional call centre platforms charge a monthly license fee, meaning you pay regardless of how many hours an agent logs in. With CloudWave Neon, you pay only for usage. If an agent is off sick or on leave, you will not pay for that time. In comparison, a standard contact centre licence from a direct competitor starts at $150.00 per month. On our usage model, an agent logged in for 6.5 hours per day for 21 days per month equals $57.33 USD (billed in AUD), roughly $84.24 AUD, so, in this example, without factoring in absenteeism, you’ve already saved over 40 percent on licence costs alone.
-
How long is implementation?A standard CloudWave Neon implementation can be up and running in three to four weeks. If there are significant integration needs and customisation, the implementation process may take longer.
-
Does the system support remote working?CloudWave Neon is accessible from any location with a stable and secure Internet connection meaning you have instant business continuity and work-from-anywhere capability.
-
Does Neon support local and international calling?The AWS backend brings a worldwide carrier network to our platform meaning you can be operational across the globe in multiple countries and time zones
Underpinned by the Twilio supernetwork and elastic SIP services, CloudWave tailored a service for Fortescue Metals Group (FMGL) approached CloudWave with the following challenges:
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Why Choose CloudWave and Twilio?
Twilio is a global organisation providing SIP as a Service to hundreds of customers of all sizes globally.
CloudWave is the only Gold Twilio partner in APAC. Not only do we offer the best pricing, but with 10 certified local engineers, we also offer the best support.