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Giving Illawarra Credit Union the ability to make real-time decisions and gain valuable insights on their customer experience.



Helping Illawarra Credit Union innovate their way to a better banking experience



Since 1972, Illawarra Credit Union has been helping its customers create a better future for themselves and their families.

Client Industry:
Financial Services

Customer Base:


Sydney - Australia


The Challenge

When Illawarra Credit Union decided to move their on-premise contact centre to the cloud, they chose Amazon Connect as the platform for their contact centre.

While the basic functionality of the platform was a vast improvement on their traditional, on-premise contact centre, they were keen to innovate further to gain Deep, rich analytics, customised dashboards, integration with new data sources such as their core banking system, and end-to-end enhancements of their entire Customer Experience.  Illawarra credit union realised they didn’t possess the in-house expertise to deliver the advanced functionality or agent desktop needed to drive the efficiencies the technology platform was capable of.

It was clear they needed to partner with a service provider with a proven track record of large-scale, tailoer builds in a highly secure environment to deliver on the cloud transition project requirements.   

Given the high levels of compliance needed to operate within the financial services industry, the project presented a number of industry niche requirements in order to meet the necessary specifications. 

Major pain points prior to implementation:

•    A lack of visibility on contact centre performance due to poor reporting
•    Inability to route calls based on customer intent, leading to low first call resolution and inefficient call handling processes
•    Manual and inconsistent caller identification and authentication process
•    Limited self-service and no automation
•    No call segmentation or skills based approach leading to long and inefficient agent onboarding
•    Agents working across multiple interfaces and systems 

Family at a Beach

Helping Illawarra Credit Union deliver better banking for all Australians


Customer-centric focus 

Case Study - Illawarra Credit Union
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The CloudWave Solution

CloudWave implemented NEON and CONCIERGE contact centre products, deployed as a managed service.  The solution enabled Illawarra Credit Union to;

  • Capture customer intent on every call with CONCIEGRE product

  • Automate high volume, low-value interactions to existing digital or lower cost channels

  • Move their operational processes, including agent onboarding to an intent-based model, improving onboarding times and customer outcomes

  • Introduced Identification on every call by leveraging business information in the NEON agent workspace.

  • Use NEON QuickSight reports for real-time and historical reporting to improve forecasting and intra-day management

  • Leverage CloudWave’s Control Tower service to improve security

They really took the time to understand our business. We really had a couple of them come down and spend the whole day with us, really spending some time with that customer service team, understanding why our customers were calling us and what that led to with a tailored solution that really fit our needs

Stephanie Petkovski, Head of Digital, Illawarra Credit Union

The Outcomes

With their new CloudWave solution Illawarra has seen the below benefits.


  • Full visibility of both real time data and historical data on their contact centre interactions, enabling their managers to be empowered to improve customer outcomes.

  • Has the ability to act on insights, without needing to talk to IT by using CloudWave’s self-service, no code management portals in CONCIERGE and NEON.

  • Know what all callers want (their intent), before agents answer the phone, saving time and improving customer experience

  • Can identify all callers before agents answer the phone, enabling a personalised experience and reduced handling time

  • The intent model allows new staff to be available for calls earlier, enhancing customer and agent experience

  • The ability to automate and deflect intent by further configuration within CONCIERGE

  • Have contact centre experts on-hand to work through a systematic service improvement plan to ensure.


Illawarra Credit Union continue to fulfil their promise of investing in better products and services. The next phase of this project will see the implementation of CloudWave CONCIERGE and ID presentation which will provide intent of call information to intelligently deflect interactions to the most efficient ICU service or person providing a much better end-to-end customer experience.

As AWS Advanced Tier Services Partner CloudWave have the skills and team to help you optimise the efficiency your organisation gains from the AWS ecosystem. 

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